International Business and Foreign Market Entry Essay Example

Universal Business and Foreign Market Entry Essay Example Universal Business and Foreign Market Entry Essay Universal Business and Foreign Market Entry Essay Worldwide BUSINESS MANAGEMENT College of Business Administration Chung-Ang University Fall 2010 MW: 01:30 02:45 ( 404) Instructor: Dr. Changbum Choi Office:14th floor Business Administration Building Telephone:(02) 820-5583 (Office) E-mail Address:choilee @ cau. air conditioning. kr Eclasshttp://eclass. cau. air conditioning. kr - Office Hours:W: 3-4pm - Course Description Worldwide Business Management course is intended to help understudies in understanding the worldwide condition in which global business happens, just as the job and conduct of the universal firm as it reacts to the earth. The course expects to give understudies the information, aptitudes and sensitivities that assist them with overseeing business activities all the more proactively in the violent worldwide condition. This will be accomplished through talks, class conversations, and cases. Since this course is a mix of talks and business cases, solid understudy interest in the class conversation is required. Course Learning Objectives 1. Characterize global business and talk about how it contrasts from local business. 2. Characterize and talk about key terms and ideas identified with worldwide business. 3. Secure an essential comprehension of the structure of the worldwide economy and the viewpoints of different on-screen characters in the worldwide economy. 4. Make very much contemplated proposals about how to address a large number of the difficulties and openings liable to emerge in worldwide business. For instance, understudies would be relied upon to proficiently examine the upsides and downsides of specific methods of entering national markets, of overseeing remote trade chance, and of choosing individuals for diverse groups. Different issues understudies will be relied upon to find out about are laid out in this prospectus and will be tended to as the course advances. 5. Proficiently talk about a portion of the key open arrangement, moral, and natural issues that are regularly associated with universal business. 6. Likewise, by finishing on course necessities you will have improved your composed and oral relational abilities and your capacity to work in groups. You will likewise have chances to turn out to be progressively capable in utilizing the Internet for inquire about. Required Text and Materials 1. Case amp; Reading Packet Class Procedures (Method of Instruction) The substance of this course will be passed on through a blend of talks, conversations, and cases. Each approach in the blend is intended to create and expand on the substance of the doled out readings. Class gatherings will energize understudy interest. In that capacity, understudies are normal: to proficiently examine the allocated readings to bring up issues they may have about relegated readings to take an interest in the class and case conversations You will be required to consider the appointed readings and to introduce your investigation and bits of knowledge to different individuals from the class. I do anticipate that understudies should show a decent handle of the ideas and issues tended to in this course and their importance to administrators of global organizations. With that in mind, it is fitting to take notes in class, be that as it may, in your perusing and in the talks and conversations attempt to focus on issues, patterns and connections instead of on retaining definitions and insights. Assessment Students are relied upon to go to classes routinely since steady participation offers the best chance to ace the course material and add to study hall conversations. Any understudy who misses a class is answerable for acquiring notes from a colleague with respect to any adjustments in task, test dates, and materials shrouded in class conversation. Reviewing breakdown is as per the following: 1. Mid-term Exam 25 % 2. End of the year test 30 % 3. Case introduction (in groups) 30 % 4. Test 15 % ____________________________________________________________ _____ Total100% Case Analysis for Group Presentation Because global administration is a multidimensional test, we will utilize contextual investigations during the course. Each case will be introduced by a group that comprises of 4 to 6 individuals. The group introduction will be 40 minutes long and each part in the group ought to take an interest in the introduction. Prior to introduction, the group needs to submit PowerPoint slides looking into it dissected and introduced. A large number of you may not be comfortable with case examination, so the accompanying remarks are offered as a guide. Distinguish the issue: recognize a specific test introduced for the situation and address your remarks to a specific issue. This is a significant advance. The estimation of the rest of your examination depends on distinguishing a significant issue. 2. Offer answers for the issue: draw from the case a lot of attainable arrangements. This progression assists with restricting your investigation to a limited arrangement of decisions. 3. Create rules for taking care of the issue: from the case material, express your way to deal with taking care of the issue. What are the important contemplations? How would you pick among the elective arrangements? This progression permits you to show your capacity to basically dissect the arrangement. Apply the standards to the offered arrangements: in a clear way, build up a positioning of the offered arrangements. Make your suggestion: your positioning will uncover a first best arrangement. State what conditions your answer relies upon, and maybe offer remarks with respect to how this arrangement can be executed. Case Presentation Grading: case introductions and composed reports will be evaluated on a 100-point scale. More focuses will be given to case examinations that showed a comprehension of an essential test for the situation, and present a convincing contention for your proposed arrangement. Shutting Note: The timetable and some other areas of this schedule are liable to change and improvement as the course unfurls. Calendar OF CLASSES AND ASSIGNMENTS ( FALL 2010 ) WEEK| DATE| TOPIC| READING ASSIGNMENT| 1| Sep. 1| Course Introduction| Class Orientation| Sep. 6| Case Study| Three Case Presentation| 2| Sep. 8| Foreign Market Entry| ? : (55? )* Liability of Foreignness* Competitive Advantage (Firm-explicit Advantage)| | Sep. 13| Foreign Market Entry| ? : (55? )* Liability of Foreignness* Competitive Advantage (Firm-explicit Advantage)| 3| Sep. 15| Foreign Market Entry| ? : - * How Is the Firm’s Competitive Advantage Created? * Article: Competitive Advantage of Nations †Michael Porter| | Sep. 20| Foreign Market Entry| ? : - * How Is the Firm’s Competitive Advantage Created? | 4| Sep 27| Foreign Market Entry| ? Section Mode/Entry Timing| | Sep 29| ( I )Int’l Business Environment| ? Understanding MNCs (Who right? ), | 5| Oct. 4| ( I ) Int’l Business Environment| ? Globalization| | Oct. 6| ( I )Int’l Business Environment | ? Limitation/Regionalization| 6| Oct. 11| ( II )Int’l Financial Environment | ? Monetary Exchange Rate Terminology (Exchange Rate, Appreciation/Depreciation) â€| | Oct. 13| ( II )Int’l Financial Environment| ? Monetary Exchange Rate Terminology (Exchange Rate, Appreciation/Depreciation) â€| 7| Oct. 18| ( II )Int’l Financial Environment| ? Wellsprings of US Dollar flexibly and request Chapter 7| | Oct. 20| Mid-term Exam| | 8| Oct. 25| Mid-term Exam| | Oct. 27| | *Time for Group Meetings amp; Instructor Consultations onAssigned Cases| 9| Nov. 1| | *Time for Group Meetings amp; Instructor Consultations onAssigned Cases| | Nov. 3| Case Study| (1) Clearwater Seafoods| 10| Nov. 8| Case Study| (2) Splash Corporation(A): Competing with the Big Brands| | Nov. 0| Case Study| (3) Splash: Ready to Make Waves| 11| Nov. 15| Case Study| (4) ACH Challenge 1: Entering International Trade| | Nov. 17| Case Study| (5) Netcare’s International Expansion| 12| Nov. 22| Case Study| (6) Ribe Maskinfabrik A/S: Dveloping New Business Areas| | Nov. 24| Case Study| (7) Lundbeck Korea| 13| Nov. 29| Case Study| (8) Eli Lilly in India| | Dec. 1| Case Study| (9) Camron Auto Parts| 14| Dec. 6| Case Study| ( 10) Wil-Mor Tech| | Dec. 8| Case Study| (11) Carrefour China| 15| Dec. 13| | Reading Day| | Dec. 15| Final Exam| | 16| Dec. 20| Final Exam| | |ñ„